Sources & Information:
Isabelle Vallée, Public Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

A spirit of innovation, creativity and expertise in areas of ergonomics and transportation are just several of the criteria to have convinced Groupe Le Massif and its subsidiary Train touristique de Charlevoix to decide on these firms from Montreal and Chicoutimi. “Beyond comfort and aesthetics, we wish to bring something new to the rail experience while respecting industry standards,” explained Nancy Belley, general manager of Train touristique de Charlevoix. “Both firms retained fully understand our vision, and are determined to go beyond what has already been developed and in doing so, redefine future rail transport standards,” she specified.

Unique Staging
Advocating material re-use, the eight-car convoy to be restored and transformed into observation cars will expose travellers to the beauty of the scenery, while making passengers aware of the environment and its riches, and conservation issues. “Railcar shell design will feature the maximum amount of windows structurally permissible in keeping with safety and regulatory norms,” stated Belley.

“Among the challenges to optimize passenger experience are the treatment of structural elements like walls and ceilings, and the integration of state of the art technologies,” mentioned Benoît Milord, vice-president of development at Groupe Le Massif. He also added that interior configurations will be designed to maximize passenger comfort, yet remain functional for on-car personnel.

Complete Metamorphosis from Convoy to Tracks
Built in the 60s, Groupe Le Massif’s Pullman Standard cars were until recently in service in the suburbs of Chicago. Their complete upgrade is expected to require one year. To date, 3D models have been created and once re-outfitted, the cars will convey up to 550 passengers, with six cars each accommodating 72 passengers. Two other railcars with lesser capacity will be reserved for passengers with reduced mobility.

In parallel, work commenced last fall on the 140 km of track stretching between Québec City and La Malbaie resumed early May. Train touristique de Charlevoix wishes to optimize line safety, comfort, carrying capacity and speed. Daily departures will be offered by Summer 2011, as well as a rail shuttle linking Le Massif’s two environments – La Ferme in Baie-Saint-Paul, and the base of the mountain in Petite-Rivière-Saint-François.

About Morelli Designers
Morelli Designers represents an inspired team of trend-setting industrial designers who embrace one and the same passion: design. Pleasure, artistry and efforts are renewed daily by the team as they develop sustainable consumer products, which for over 25 years and on countless occasions have earned distinctions on highly prized projects on the international scene. Behind the firm’s longevity is a technical savoir-faire deeply rooted in experience, and enhanced with a touch of audacity.

About Le Centre de Réalisation d’Outils Innovateurs
Over the past decade, CROI has become a leader in their field – designing, manufacturing and modifying industrial products. Certified ISO 9001 since 2004, this Saguenay firm has particularly distinguished itself in sectors which include urban and long-distance transportation, forestry, mining and metallurgy. They offer a full line-up of quality products and services, from engineering to distribution, modification, ergonomics, interior design and training.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Stéphan Pageau, Communications & Marketing – CROI
418-545-4449, ext. 40 / stephan.pageau@croi.qc.ca

Michel Morelli, President – Morelli Designers
514-287-3344 / mmorelli@morellidesigners.com

Isabelle Vallée, Public Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com / www.lemassif.com

Clement weather, abundant precipitations, quality services and sustained marketing blitzes bolstered such strong end-of-season results after 118 days of operation, while visit goals established early season by management surpassed all expectations.

True to its Reputation, Snowfalls Soar to 615 cm on precipitations Chart
In the general manager’s opinion, snowstorms on the eve of Christmas and March Break are not at all unfamiliar to high visitor volume during these peak periods. “Once again, the 615 centimetres registered on the precipitations chart confirm our reputation as a premier destination for natural snow,” stated Pierre Raymond. “Over two metres of snow fell in December alone – with more than half recorded between December 23 and 27. Over and above this, 146 cm arrived late February, allowing us to offer prime conditions during the March Break period,” he specified.

Beyond Skiing, New Summits Are Reached
Once again, the mountain’s cultural, gastronomic and music events have attracted a flurry of visitors, particularly on the occasion of the Panoramas & Paintbrushes and Great Horned Owl Events, that both spotlight the savoir-faire of regional artisans. In the words of the ski area’s general manager, “the quality of our event and music programming drew a vast number of sports and music lovers, especially this past March 13, when our free Show-z-après-ski featuring Champion and His G-Strings saw the Summit Chalet literally explode with people and energy.”

$16M to Optimize the December 2010 Slide Experience
“With growth like this, upgrades are required to relieve bottlenecks noted at the base on days when attendance is high,” explained Pierre Raymond, reiterating that guest experience remains the focal point among his troops. Summer 2010 makes way for a sizeable worksite, integrating into the skiable terrain a gondola carrying eight passengers per cabin, four trails, a new novice sector with a lift and conveyor lift for beginners, along with expansion in the Mont à Liguori off-piste sector.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Saturday, April 10: The Red Bull Playoffs – Great On-Snow Finale…
The spirit of the Hab-Nordique rivalry perpetuates itself on-snow at the Red Bull Playoffs as pro-rider teams from Montreal and Québec City challenge one another’s line-ups over three periods, competing on special features designed for the occasion. The stand-off starts early morning in the terrain park environment, with the action continuing into a second period. Competitors will face off in a last and final round near the Summit Chalet at the end of the afternoon, for the enjoyment of spectators.

DJ Slipmatt Wraps up the Free Show-z-Après-Ski Series
Fun blazes a trail right into the Summit Chalet at 4pm, when DJ Slipmatt and his crafty blend of hip-hop and electro delivers a high octane performance to further energize slide fans, as he concludes Le Massif’s 2009-10 Show-z-après-ski Series. Skiers, riders and stars-to-be are later invited to display their endless talent by singing along to a guest karaoke band.

Sunday, April 11: King of the Hill & Splash – Spring Fever at its Hottest
Nostalgia buffs with a penchant for teased bangs, mullet haircuts and neon one-piece suits are going to be tickled pink with the King of the Hill Event in homage of the ‘80s. At 1:30pm, the more daring may enter the mountain’s 2nd big Splash, an event where contestants must glide across a 60-foot pond with brio, style and originality. The less brave are sure to enjoy the show, gathered around the pond set up in the terrain park, where a guest DJ will set the party mood with some awesome tempos.

2010-11 Season Passes: 20% Off until April 16
Skiers and riders receive up to 20% off by acquiring their 2010-11 season pass now. Offered until April 16 inclusively, this deal applies to various passholder plans, each one sweetened with privileges usually granted to passholders, plus a minimum of $130 in gift cards exchangeable at any mountain service point.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

President and general manager of Groupe Le Massif, Daniel Gauthier, accompanied by the ski area’s general manager Pierre Raymond and mountain spokesperson Jean-Luc Brassard assembled at the summit to present a model of these new sports installations and proceed with the unveiling of an Omega IV gondola cabin made by manufacturer Doppelmayr, and which will be operational by next winter. 

Improved Access to the Base of the Mountain
Daniel Gauthier was visibly pleased to exhibit the features of the gondola. “On top of offering increased comfort to our clientele, its loading station is to be located east of the Grande-Pointe Express Lift, on a section of mountain earmarked for two new beginner trails. As well, the mid-station of this new lift will offer another loading area mid-mountain which will help reduce congestion at the base,” he added, also stating this layout would also offer much appreciated alternatives at the beginning and end of the season.

“This lift is the first intermodal link between Le Massif de Charlevoix’s three environments. It will soon convey visitors from the summit to the base of the mountain, towards La Ferme in Baie-Saint-Paul and the Québec City - La Malbaie rail link,” added Mr Gauthier, reminding everyone that it also represents the first key four-season element to be implemented in this vast tourism and recreation project.

Off-Piste Liguori Sector Expansion
The integration of a gondola with a loading area on the mountain’s eastern section brings about the expansion of the existing Mont à Liguori off-piste sector. Work will commence this summer from to give increased summit to base access to this zone, which leads directly to the new lift’s loading area.

A Sector Dedicated to Learning
To better meet the needs of a clientele that wishes to discover the pleasures of slide sports, the president and general manager of the mountain also announced the integration of a new novice sector located at the summit. “We’re referring to 4 hectares with natural snow coverage and a gentle incline specifically developed with beginners in mind,” he explained. “Two new trails, a regular lift and a conveyor lift will all create a safe environment that is conducive to learning our favourite slide sports. Of note for riders: this lift will also serve the terrain park.”

Limited Time Only Pre-Season Sale
To the crowd of sports fans gathered, Daniel Gauthier invited everyone to acquire a 2010-11 season pass and take advantage of the springtime pre-season sale, which goes on until April 16 inclusively. The sale applies to different passholder plans, each enhanced with passholder privileges and a minimum of $130 in gift certificates exchangeable at the mountain’s various points of sale.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Price Melt-Down: Unlimited Access to 21 Top On-Mountain Days for $129 with Spring Pass
With so many different and original occasions to celebrate, Le Massif’s Spring Pass – the Charlevoix ski area’s new spring deal – is the perfect solution for enjoying life out on the trails. For only $129, adults 18-54 years have unlimited access to 21 days of riding in a sunny, lively atmosphere – a deal that pays off after only 3 visits, from March 22 to April 11!

March 20: Le Massif Open Rossignol – Make Way for the Mountain’s Super Heroes!
Release Your Inner Super Hero – imagine Superman, The Hulk, Zorro, Catwoman, Invisible Woman, Wonder Woman and their peers all sweeping across Le Massif’s festive universe and spring’s hot events calendar. At the friendly obstacle race, tall and small alike are invited to create a team of 4 – with at least one member of the fairer sex – and try their luck at winning one of the two pairs of Rossignol skis to be raffled off among participants. Also on the day’s programme: Free ski try-outs, the 2010-11 Rossi gear & fashion show and a Super Hero Contest for super slide fans in disguise...

From après ski until the wee hours, Mademoiselle Mew puts on an extremely original performance that brings to life the true spirit of rock, complete with an original videoclip show synched to live riffs by Led Zeppelin, Aerosmith, Bon Jovi, Pat Benatar, Blondie and Loverboy. Next The Crakers & Charlie Price take to the stage, putting sparks to the gunpowder at the Summit Chalet as they cover countless legendary tunes and play like kids with funky, groovy, rock and fly tunes by the Beatles, Franz Ferdinand, Jack Johnson, Amy Winehouse, Johnny Cash, Sublime, Manu Chao and many more.

March 27: Reggae Bash & Splash – Shivers Guaranteed, From Summit to Base…
Percussions resonating everywhere on-mountain, over 12 hours of continuous live reggae – this is the mood at this unsurpassable musical happening. Reggae literally invades Le Massif’s environment from base to summit – even on the lifts – with Claude Marley delivering the best of reggae and warming the crowd’s soul with a live performance at the base. Next, at the Summit Pub Canadian band Kaliroots invites everyone to dance to tunes that travel beyond racial and geographic boundaries. Accompanied by an imposing brass section and vocalists who gently undulate to the rhythm of the music, Kaliroots offers a message of tolerance and respect – a real treat for the eyes and ears!

And making a big splash over spring, what could be nicer than a 60-foot water pond? Skim across the water as elegantly as possible, without crashing! That’s the afternoon challenge for sports fans at the day’s big Splash, when spectators gather around the pond to watch daredevils ride the tide…

April 3 & 4: 10-Course Gastronomic Picnic & Easter Brunch
Accomplice to the region’s growers and producers, Chef Guy Bessone concocts a 10-course gastronomic on-mountain picnic for skiers and riders gathered at the summit on Saturday, April 3 from 11am to 2pm, on the occasion of the Great Horned Owl Event, hosted by Desjardins. At this immense feast of flavours featuring terroir products, enjoy copious, mouth-watering bouchées transformed by Le Massif’s brigade. On the menu: Basse-Côte-Nord shellfish, terroir honey, organic chicken and pork, duck and Guinea fowl, fine cheeses, chocolates and fragrant nectars. Sunday April 4, a delicious Easter Brunch takes place at scenic Mer et Monts Restaurant. Sittings at 10am, 11:30a! m and 1pm – with reservations.

At après ski Saturday April 3, band Mètatuk invites skiers and riders into a festive and carnavalesque universe, an unusual world where outlandish characters and the celebration of life’s finer things take their rightful place. Prominent members of Québec’s musical landscape, Mètatuk brings signature high energy, and unpretentious music backed by catchy refrains.

April 10: Red Bull Playoffs – Great On-Snow Season Finale…
The spirit of the Habs-Nordiques rivalry perpetuates itself on-snow as pro-rider teams from Montreal and Quebec City challenge one another in three ‘periods’, rivalling in skill on special features designed for the event. The day ends on a lively note with a guest DJ wrapping up the season’s free Show--z-après-skis Series at the Summit Pub.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Kids’ Camps: Because Fun Starts On-Mountain!
On-snow classes supervised by an experienced team of SnowSchool pros show kids 3 to 15 how to have loads of fun while improving their skills. Starting March 1, three different types of Kids’ Camps over 3 or 4 consecutive days remind youngsters and teens that fun does happen at school – SnowSchool! Simply choose between Freestyle (terrain park), Adventure (glades & all-terrain), or Ski & Daycare (tiny tots). And for parents who can’t drive to the mountain, a free daily shuttle supervised by an instructor busses kids from both Québec City and Baie-Saint-Paul.

February 27: Pros & Amateurs Rendezvous at the Snowpark Jam
Skiers, riders and fervent admirers of high-flying manoeuvres are expected at this 3rd edition of the Snowpark Jam. For the event, the terrain park comes alive under the expert touch of a guest DJ, and with manufacturers and exhibitors such as Rossignol, Burton and Red Bull. A photographer will be capturing tricks performed by those taking part in the Open Jam, which is for men and women, both amateur & pro. Close to $900 in prizing will be awarded to winners of the competition, including day passes to ride Le Massif, a Rossignol snowboard and Rossignol twintips.

March 2: The Torchlight Parade – Back by Popular Demand!
Ski under the stars sporting a headlamp, and admire the twinkling dance of the moon over the river. This free event is for the whole family, and it starts with a film presentation at the daycare, followed by a spaghetti dinner. Rendezvous at the top of the trails at 6:15pm for departure to the base, where chansonnier Claude Marley is expected to warm the hearts of all participants. Reservations are strongly advised.

March 6: Dr Clown Day Brings Smiles to Both Tall & Small
Provide prescriptions for laughter and affection to countless sick children and seniors by taking part in this fundraiser for the Dr Clown Organization, whose mandate it is to improve the quality of life of in-patients and their families. Both chalets will be abuzz with therapeutic buskers, there to steal a smile from both tall and small. Jean-Clown will also be on hand alongside his peers to accept sums collected at another Dr Clown fundraising event, Le Massif’s Santa Claus Day.

Free Show-z-après-skis with Les Tubes & Pépé!
Partytime! This is the band for reliving the outlandish 60s and 70s! Saturday February 27 Les Tubes finds inspiration from their repertoire of no fewer than 250 francophonie tunes, boîtes à chanson mega hits, top 50s from Paris – surprising the crowd with their powerful, liberating, precise rock & roll aplomb. With eight years under their belt – four of which on the small screen with MusiMax – this band has acquired a definite reputation for its oh-so-charged performances. 

With his charismatic personal touch and zany energy, Pépé goes français takes on the world’s biggest hits Saturday March 6 at the Summit Pub: Joe Dassin, Niagara, Julien Clerc, Dutronc and Renaud are but a few of the holier than holy ones that Pépé takes by the tail. Accompanied by his musicians on trumpet, sax, bass and drums, Pépé sates the soul with a string of biggest hits, performing a Tour de France worthy of a world champion!

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013.  Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

– 30 –

Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

At 9:30am, the acclaimed group will be setting up their easels, giving themselves over to the magic of winter and skier spiritedness, as they paint under the admiring eye of both contemplative guests and fans of the visual arts.

See artists’ bios

Art Made Accessible…And Artists Too!
Now in its 11th year, this mountaintop art symposium orchestrated by Galerie d’art Iris has become the most important event of its kind in the Charlevoix. “It’s a get-together for artists that I wouldn’t miss for anything in the world,” says Stephan Horik who, like his peers, will be answering questions posed by the more curious to help demystify his art and share what he can about his technique, his passion and his sources of inspiration. The artist will also be painting live from Place Ste-Foy Saturday, January 30 from 10am to 3pm, offering the public a wonderful preview of the upcoming event.

Consultants from Galerie d’art Iris will be at the summit as well February 6, providing visitors with information about the works in progress, which may also be acquired by the public. An original painting valued at $950 is to be raffled off among guests who fill out an entry ticket at the official Galerie d’art Iris table. The draw will take place in the Summit Pub, at the strike of 4pm.

More than Just A Ski Area. Did You Say…An Art Gallery?
Thanks to the collaboration of Galerie d’art Iris, skiers and riders are invited to appreciate the thirty or so compositions of every tendency and format that grace the walls of Le Massif’s summit and base chalets year-round – from the scenic restaurant to the pub, and all its public areas. From year to year, the ski area has enhanced its private collection as well.

Express Your Creative Genius with Niko, DJ Slipmat!
Slide fans at the Summit Pub will be treated to a unique après ski experience as they share in a Group Art Extravaganza presided over by none other than artist Niko himself. To hip-hop and electro beats by DJ Slipmat, the lively gathering of slide enthusiasts will be invited to express its creative powers by fashioning a giant canvas under the artistic direction of Niko, who will apply the opening strokes and afterwards guide the participants.

About Baie-Saint-Paul’s Galerie d’art Iris
Galerie d’art Iris is a highly sought-after crossroads where the more significant and broad-reaching trends of the contemporary art world meet on a national platform. Diversified in its offer, year-round the gallery presents creations that speak to countless followers displaying an array of tastes. The Galerie Iris network not only represents over fifty Québec artists of different styles at its three Charlevoix addresses – at 30 and 53 rue Saint-Jean-Baptiste in Baie-Saint-Paul, and at the Fairmont Le Manoir Richelieu in La Malbaie – it also exhibits at numerous Charlevoix establishments, of which Le Massif de Charlevoix.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

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On the program:
•    Beginner and Perfect Turn clinics;
•    Free equipment try-outs;
•    Recreational race fraught with bumps and obstacles;
•    Technique assessments courtesy of Télémark Québec;
•    Off-piste safety training sessions courtesy of Le Centre d’avalanche de la Haute-Gaspésie;
•    CANSI Level I telemark prep sessions;
•    A flurry of other activities.

Who is Best Suited for Telemark Skiing?
“Skiers and riders keen on trying a new slide sport, off-piste fans who want to develop greater freedom of ascent, sports fans looking for a new physical challenge or to establish new contacts… because telly skiing is more than a sport – it’s a culture, a lifestyle,” explains René-Luc Morin, President of Télémark Québec. “The sport is characterized by an alternating flexing of the knee. It owes its specificity to the fact that a skier’s heels are free from the ski, and it’s in the spirit of this freedom that we practise the sport and hope to spread its merits,” he concludes.

A $79 Introductory Package – Ticket, Lesson & Equipment Included!
Le Massif’s SnowSchool has taken care of every little detail, making the learning curve easier for neophytes. The weekend’s feature package includes a day lift ticket, equipment (skis, boots, poles) and a 2-hour group lesson with a certified instructor for as little as $79 – only $18 over the basic day lift ticket rate! Reservations are highly advised: ecole@lemassif.com or 1-877-536-2774, x. 4057.

Big Name Retailers Offer Free Try-Outs on New Gear
Telly equipment is similar to alpine gear except it is lighter and offers greater freedom of movement in the boot and binding system, which does not affix the heel to the ski. Well known retailers like MEC and La Vie sportive will be in attendance at the summit all weekend long, inviting beginners, intermediates and experts to try their latest products and discover the discipline’s newest technical advancements.

Martin Deschamps Onstage at Saturday’s Free Après Ski Show!
Everybody knows Deschamps for his contagious energy and passion for rock! Blazing through the Summit Pub for this year’s performance, Martin Deschamps plays Classic Rock from the 70s and 80s featuring hits by big name bands like AC/DC and ZZ Top – not to forget the Stones, Kiss and Offenbach, to name but a few. Thrills guaranteed – and that’s a promise!

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

Click here to access our photos gallery

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Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

On this special day, both tall and small are invited to find event ambassador Jean-Luc Brassard among the countless Santas in attendance, and receive a sweet treat. At 1:30pm, Santas are invited to take part in the grand parade gathering the day’s participants on a summit-to-base fun run down an easy slope. Last year, nearly 1,150 “real” Santas took part in the day, riding the trails for next to nothing, rekindling both with the spirit of the Holiday Season, and with winter’s finer pleasures. 

$15 Buys a Gift Prescription for Laughter – So Much, for so Very Little!
All funds collected on this benefit day are to be donated to the non-profit Dr Clown organization, that helps improve the quality of life of hospitalized patients by giving health care a human face and integrating therapeutic clown services. The organization’s social mission is to offer free services to beneficiaries and their relatives, with priority given to children and seniors.

At a time of year when happiness and sharing are everywhere, skiers and riders are also invited to show their generosity by dropping off donations of non-perishable food items at the Guest Services desk, in the Summit Chalet. These will be sent to Baie-Saint-Paul’s Pro-Santé and Aide Partage community service organizations, which aid those less fortunate.

Year-End Festivities: The Torchlight Parade.
This December 30, the mountain will be resplendent with light as this year’s flamboyant Torchlight Parade – open to those aged 7 to 77 – takes off as the evening’s big feature, absolutely free of charge! To wrap up the year on skis under the starry skies, simply head for the summit at 4:30pm equipped with a head light, and you’re on! Afterwards, one and all are invited to partake in a traditional holiday feast at the base chalet, for as little as $15.95.

Swing Your Partner…The Season’s First Free Show-z-après-ski!
At 7pm, December 30, folk band Les cuillères à carreaux is at the heart of this real French –Canadian soirée. Remixing in their own manner songs by La Bottine Souriante, Rêve du Diable and Bacchus and performing well-loved tunes like Sur la Grand Côte, La poule à Colin and Dans nos vieilles maisons, they promise to have everyone singling, dancing and swinging! Slide fans are invited to come armed with spoons and add to the evening’s highly festive mood.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism

– 30 –

Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

Slide enthusiasts are invited to unleash their passion in the skiable terrain’s more elevated sector served by Camp-Boule Express Lift, which includes the Simard, Lavoie, Bouchard, Tremblay, Desjardins, Grande-Pointe, Jean-Noël and Gagné trails. Snowmaking teams continue their relentless work to optimize the number of slopes available. Since early November, 160 hours have been invested in artificial snowmaking, providing access this weekend to over 52 acres of skiable terrain.

Click here for our latest photos of the day

New This Season: All Aboard! The Québec City – Le Massif Shuttle
In an effort to reduce its ecological footprint and draw the mountain closer to Québec City, Le Massif is launching a new transportation service serving the Capitale-Nationale from December 26 to March 28. A return trip is offered from $10 and departs from Place Sainte-Foy, or the Fairmont Château Frontenac. Also available is a shuttle pass featuring unlimited access for as little as $59 (adults 18-54 yrs), $49 (students 13-25 yrs; 55 yrs+) and $39 (juniors 7-12 yrs). Children 6 years and under travel free, and reservations are required.

Ski More & Pay Less!
By investing in either the 4-Day, 4-Day+ or the new 7-Day Card, skiers and riders enjoy discounts every time they sail the trails – be they powder days, lively, quiet, packed with festivities or simply drenched in sunshine. These cards remain at the pre-season rate until December 24, at Place Sainte-Foy. Countless and assorted promotions are also featured all season long.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

-30-

Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

Le Massif de Charlevoix once again rises to its reputation with a cultural event calendar studded with theme events and festivities.

Dates for Your Agenda

December 20      Santa Claus Day

December 30      Torchlight Parade & French-Canadian Feast.  Après ski: Les cuillères à carreaux (Traditional Music)

January 2            Après ski: Young Soul (Cover, Alternative Rock)
January 16          Après ski: One Way Band (Cover, Classic Rock)
January 23/24     Rendezvous Telemark.  Après ski: Martin Deschamps performs Rock Classics (on saturday)
January 30          Après ski: Watson-Deslauriers (Blues)

February 6          Panoramas & Paintbrushes Event.  Après ski: Live Art Performance & Guest DJ
February 13        Après ski: Misstress Barbara & Girls on A Ducati (Techno-Electro)
February 27         Snowpark Jam

March 6              Dr. Clown Day.  Après ski: Pépé goes français (French/World Music)
March 13            Après ski: Champion and his G-Strings (Electro-Rock)
March 20            Massif Open Rossignol.  Après ski: Mademoiselle Mew (Cover), Crackers & Charlie Price (Cover)
March 27             Reggae Bash.  Après ski: Kaliroots (Reggae)

April 3                 Great Horned Owl Event.  Après ski: Mètatuk (Québécois)
April 10               King of the Hill (Splash).  Après ski: DJ – Music from the 80s

Le Massif’s ambassador of five years, Jean-Luc Brassard, comments on the unveiling of the 2009-10 cultural event program: “I am extremely proud to be associated with the mountain. It has always known just how to set itself apart – from the support it provides to Québec cultural happenings, to the respect it shows for its environment. Take for instance its gastronomy, that privileges terroir products and its cultural event program that spotlights several of the region’s artists, letting them shine on an exceptional platform.” Last October, Groupe Le Massif’s president and general manager Daniel Gauthier unveiled the new Massif de Charlevoix brand identity, which aims to preserve and highlight the Charlevoix’s cultural and artistic treasures.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Among other features, the on-territory offer includes a touring train and rail shuttle, close to 400 lodging units of which a 150-room bioclimatic hotel, as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

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Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

“Today, the governments of Quebec and Canada are working together to give momentum to the Charlevoix railway and thus stimulate the local economy and create jobs,” said Minister Verner. “Our government is proud to contribute to the development of this important project. This investment will allow for the operation of a tourist train linking Quebec City and La Malbaie, in addition to generating important economic spinoff for the region.”

“Already known for its exceptional scenery, the most enchanting recreation and tourism site, and a competition track without equal, le Massif de Charlevoix today realizes an important part of its development with the addition of its tourist train. Because the Capitale-Nationale Region offers quality winter infrastructure near the city, it has become a favourite spot to hold national and international sport competitions and even world championships. Today, by giving Massif de Charlevoix the boost necessary to attain its full potential, we go a step further in the Olympic march that we have committed to with Team Quebec,” said Minister Sam Hamad.

François C Hébert, Vice-President, Network Strategies for Canadian National (CN) recalled the importance of ensuring the sustainability of this stretch of the track. “CN is proud to participate in this project and to contribute to the rehabilitation of the rail infrastructure. Everyone will benefit from this investment, from companies in the tourism industry to those in other sectors that are served by CN’s freight train service,” he stressed.

“Recent research by the Quebec Department of Tourism demonstrates great enthusiasm for getting the tourist train up and running,“ said Daniel Gauthier. “It will maximize access to the region and facilitate the influx of visitors from major centres, while the rail shuttle will encourage travel between Baie Saint Paul and Petite Rivière, in addition to offering a new type of mass transit to the residents of Charlevoix. For us, this represents a concrete gesture of sustainable development in environmental, economic and human terms,” he explained.

The project mainly includes work on existing bridges and culverts, as well as an existing tunnel. These investments in structure are necessary for operation of the Charlevoix tourist train to attain the levels of performance and safety required to operate a passenger train.

Thus, 22 kilometres of rail will be replaced, 22 000 wood ties will be changed, 25 bridges will be worked on, and 86 culverts will be repaired or replaced. At completion, the route of the tourist train will be 144 kilometres long, of which 85 kilometres will be along the St. Lawrence.

The Government of Canada investment announced today for the rehabilitation of the Charlevoix railway will be provided under two funds. Close to $1.3 million from the Infrastructure Stimulus Fund will be used for this work. Also, following a real property transaction relating to two railways covered by the Canada – Quebec Agreement for the rehabilitation of short line railways, Canada will increase its contribution by $600,000.

Worth $4 billion nation-wide, the Infrastructure Stimulus Fund is part of Canada’s Economic Action Plan announced in the January 2009 Budget. The Government of Canada has committed to invest $936 million from the Infrastructure Stimulus Fund to projects in Quebec.

The Government of Quebec contribution of more than $3 million stems from the Quebec infrastructure plan, le Plan Québécois des infrastructures, which was expanded in January 2009 and now includes an investment of almost $42 billion to renew numerous Quebec infrastructure over the next five years.

View summay of investments

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Sources :

Rébecca Salesse
Special Assistant, Communications
Office of the Minister of Intergovernmental Affairs, President of the Queen’s Privy Council for Canada, Minister for La Francophonie and Minister responsible for the Quebec City Region
Tel. : (418) 648-3425

Alexandre Boucher
Press Secretary
Office of the Minister of Employment and Solidarity, Minister of Labour and Minister responsible for the Capitale-Nationale Region
Tel. : (418) 643-4810

Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com

The results stem from a survey conducted with 5,068 persons who had frequented 12 of Québec’s larger major ski areas between 22 December 2008 and 27 April 2009. With a rating 10% higher than the average among participating Québec ski areas, which was 79% for the season targeted by this study, the Charlevoix ski area’s satisfaction score has remained stable over the years, and surpassed the 88% mark since 2007.

“Le Massif is chosen foremost and above all because of the mountain, but also because of the quality of its infrastructures, its food and the experience at its various service points,” noted Pierre Raymond, general manager of the ski area. “These studies permit us not only to measure our performance, but also to improve our practices and growth,” he stated. “We are pleased to see that our commitment towards continued improvement is recognized but more importantly appreciated by our clientele.”

A Highly Recommended Ski Area
The study also reveals that Le Massif de Charlevoix clearly surpasses industry standards and its Net Promoter Score – a measure of the loyalty, commitment and growth recognized by leading businesses which establishes the ratio of clients promoting a product versus its detractors. With a score of 69, Le Massif de Charlevoix ranks among the most appreciated and recommended ski areas, surpassing the Québec average by 20 points.

Numerous Noteworthy Tributes
Year after year, Le Massif de Charlevoix receives countless tributes, prizes and distinctions from its illustrious magazines and partners. Here are a few of the most recent:
 
•    Best New Eastern Powder Possibility – Best of Skiing in Canada, 2009
•    Top 3: Best Powder – Best of Skiing in Canada, 2009
•    2009 Up! Magazine Value Award – WestJet Magazine, 2009
•    Award for Excellence – Operations & Guest Satisfaction – Canadian Ski Council, 2008
•    Best Eastern Freeriding after a Snowstorm – Best of Skiing in Canada, 2008
•    Top 3: Best Ski Town to Live In, Le Massif’s Baie-Saint-Paul – Best of Skiing in Canada, 2008
•    Top 3: Scene Setters – Best of Skiing in Canada, 2008
•    Best Free 44-Minutes – Best of skiing in Canada, 2008

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Notwithstanding the touring train and rail shuttle, the on-territory offer includes close to 400 lodging units, of which a 150-room bioclimatic hotel as well as a 500-seat multifunctional venue. The site is destined to become a genuine experiential laboratory focused on tourism.

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The entire team is enthusiastically preparing for the upcoming season, which is set to begin next December 5.

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“We have preferred a simple, evocative name that leads back to the very essence of the project,” mentioned Daniel Gauthier, as he expressed wanting “to do something different - reinventing new ways of doing things and ways of thinking - for the project to become a model of sustainable development, on both the human and the environmental scale.”

Inspired by the Soul and Spirit of the Locale
Until recently known as Territoire Le Massif, the project’s new name regroups three environments, namely La Montagne, La Ferme and Le Train, and finds its inspiration from the destination’s personality.

“Le Massif de Charlevoix is a name that is banking on the reputation of Le Massif as it is know today, but also on Charlevoix, a region that enjoys considerable fame on the national and international scenes,” Gauthier pointed out, whose wish is to not only ensure the sustainability of the ski area, but to also contribute to Charlevoix’s success on social, economic and tourism related spheres.

Reinventing Ways of Communicating
Developed by Taxi advertising agency, the new visual identity is intriguing and universal, in the image of the territory of creativity and freedom at the heart of which visitors will be called upon to live experiences that will awaken their senses. “It is the fruit of several years of reflection and a creation process inspired by this unusual project, where it was necessary for us to reinvent our ways of doing things as well,” mentioned with a hint of a smile Frédéric Gonzalo, vice-president, marketing and communications at Groupe Le Massif.

Gonzalo presented Sens, Le Massif de Charlevoix Magazine, designed by YQB Media and highlighting the Charlevoix art of living, prior to offering a preview of the new experiential website created by interactive branding agency CloudRaker, which is due online in November. With on its home page a 360⁰ image of unprecedented realism uncannily recreating the vast territory upon which the project’s three environments integrate as one, the Massif de Charlevoix experience is brought to life thanks to countless video clips.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Notwithstanding the touring train and rail shuttle, the on-territory offer includes close to 400 lodging units, of which a 150-room bioclimatic hotel as well as a 500-seat multifunctional venue. The site is destined to become a genuine experimental laboratory for tourists.

To view the entire press conference, click here.

“A careful selection process undertaken earlier in the year has allowed us to rest our decision on the SEMA team, a Sainte-Flavie firm whose directors have worked in the railway industry for over 25 years,” declared Nancy Belley, director of Chemin de fer Charlevoix. “After a summer filled with assorted inspections, checks and tests along the territory, this week marks the start of actual repair work on the Charlevoix portion of track, in preparation for rail replacement operations scheduled to commence during the week of 15 October.”

Services ferroviaires SEMA Inc. has the mandate to carry out several projects on the 144 km section of track between Québec City and Clermont, including rebuilding bridges and culverts and replacing over 19 km of rails. For its part, the Chemin de fer de Charlevoix team will continue to ensure track safety and maintenance, and ensuring regular CN freight operations.

Recall that in April 2009, Groupe Le Massif through its subsidiary Train touristique de Charlevoix acquired the section of track comprised between Québec City and La Malbaie from La Société des chemins de fer du Québec. Aside from generating dozens of full-time jobs between now and 2011, ensuring the sustainability of this segment of track, guaranteeing the passage of CN freight trains over the coming years and making middle – and long-term regional rail transport endeavours possible, this work will bring about the implementation of two key elements in the Massif de Charlevoix project, namely the integration of a rail shuttle between Baie-Saint-Paul and Petite-Rivière-Saint-François, and putting in service a new touring train linking Québec City to La Malbaie.

Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation project representing a $230M investment between now and 2013. Beyond Le Massif Ski Area, this original project spans from Baie-Saint-Paul to Petite-Rivière-Saint-François in the Charlevoix. Notwithstanding the touring train and rail shuttle, the on-territory offer includes close to 400 lodging units, of which a 150-room bioclimatic hotel as well as a 500-seat multifunctional venue. The site is destined to become a genuine experimental laboratory focused on tourism.

– 30 –

Sources & Information:
Isabelle Vallée, Press Relations – Groupe Le Massif
418-932-4023 / ivallee@lemassif.com